OBEETEE, the luxury Indian rugmaker has joined hands with the celebrated designer duo Abraham & Thakore to launch the second phase of ‘Proud to be Indian’ collection. The collaboration is undertaken to recreate rugs with a modern sensibility focusing on textiles, craft and trace-ability.
13th December, 2017 marks the launch of the second edition of ‘Proud to be Indian’. The new collection is influenced by the geometry of double Ikat Telia Rumals and the art of calligraphy, the ornate lettering techniques. It touches upon India’s fascinating elements: The borders of vintage saris from Kanchipuram, block prints from Sanganer and the timeless tie and dye Bandhani from Kutch. Old handwritten letters, faded ink and calligraphic strokes are some vintage elements that have been used in this labour of love.
OBEETEE, is one of the largest handmade rug makers in India and one of the oldest hand-woven rug companies in the world. Founded as Oakley Bowden & Taylor in 1920, the company employees 15,000 independent artisans who are engaged in weaving and processing our rugs in India. The Rashtrapati Bhawan is home to two majestic OBEETEE rugs, the largest measuring 452 sq metres and containing billions of intricate knots.
They have employed some of it’s finest weavers to this task and it took more than a year to weave one carpet. The carpets are all hand-knotted using different yarns and finishes. The finest silk was procured and rugs were woven . Each piece has been designer to represent and progressive India using a chic color palette.
Angelique Dhama, President of OBEETEE talks about the exclusivity of carpets- “Each buyer can scan a QR code embedded in the tapestry of the carpet and read details about it’s weavers. Limited edition rugs are made to adorn the homes of it’s proud owners for generations.”
” Each rug has a modern design voice with a rich traditional vocabulary of Indian design and craft. The design sensibility is low key yet highly distinctive, with a strong respect for material, form and craft.” said the designer duo.
After the unveiling the ‘Proud to be Indian’ collection in New Delhi, OBEETEE will showcase the collection in Germany, followed by New York.